There exist familiars who have the power to grant one wish to a chosen girl. However, in exchange, that girl must then become a Puella Magi, a girl with magical powers, and fight against witches, evil creatures born from curses that are responsible for murders and suicides. In the city of Mitakihara, a schoolgirl named Madoka Kaname and her friend Sayaka Miki are approached by a familiar named Kyubey, who offers to grant their wishes and make them Puella Magi. Another Puella Magi named Homura Akemi tries to prevent Madoka from making such a deal. Madoka soon learns that there is a dark side to Puella Magi.
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