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Under the Hammer: The ITV Franchise Battle by Andrew Davidson

In 1991, Margaret Thatcher's 1990 Broadcast Act is in full effect and is ready for the biggest auction battle the UK has ever seen. The story tells of Mrs Thatcher's plan to auction off all 16 of ITV's franchise licences, how the industry turned the tables, and the battles that took place behind closed doors as they bid for stations that were once “a licence to print money”. May the best franchise win.

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